Small on purpose. You work with the person who does the work.
Sunny is a lead generation agency for B2B software companies. We run paid ads and cold outbound (email, LinkedIn and phone) and we're measured on the meetings that end up on your calendar.
I spent years on the buying side of this. Every agency I hired sold motion: sequences sent, impressions served, dashboards full of numbers nobody could act on. None of them could draw a line from what they did to a meeting my sales team actually wanted to take.
So Sunny is built the other way round. We agree what a qualified meeting is before anything goes out. We run every channel ourselves rather than routing you through three vendors who blame each other. And everything we build (the ad accounts, the sending domains, the lists, the copy) sits in your name from the first day.
Kareem Yakubu · Founder
How we work
One definition, agreed first
Company profile, seniority, intent. Written down before anything goes out, so nobody argues about lead quality in month three.
Everything in your name
Ad accounts, sending domains, lists, copy. If we part ways you keep the working machine, not a folder of screenshots.
One channel of contact
A shared Slack channel and one weekly report with one number on it. No account manager relaying questions to the person who knows.
We'll tell you when to stop
If a channel isn't producing after a fair run, we say so and cut it. We would rather lose the line item than the client.